Pou Kanohi New Zealand at War is an interactive gallery at Auckland museum which shares New Zealanders’ experiences of WWI from multiple perspectives. The Letter Q worked together with the marketing team at the museum provide a bold and flexible campaign image to reveal some of the unique features of this innovative experience. The Campaign was able to utilise variations within each graphic window to create the right kind of variation across banners, buses, and posters. Andrew Burdan has provided illustrations which are contained with in the silhouette and which achieve both impact as well as reward closer enquiry.