Private Luxury in Paihia – Website Design and Build

The owners of Private Luxury in Paihia approached The Letter Q to create a bespoke website for their Bay of Islands holiday property — a spacious, high-end home designed for family and group getaways. The brief called for a website that would communicate a sense of refinement and seclusion, highlight the property’s key amenities, and most importantly, encourage direct bookings without relying on third-party platforms. The goal was to position the home as a destination in itself: a place of rest, privacy, and understated luxury.

Working closely with the client, The Letter Q led both the design and build of the site using Webflow, ensuring a seamless connection between concept, design, and delivery. The design approach placed strong emphasis on visual storytelling, using large-format imagery to showcase the property’s panoramic sea views, generous living spaces, and tranquil setting among native bush. The tone of the site balances warmth and sophistication — creating a sense of invitation while maintaining a premium aesthetic.

The user experience was carefully structured to guide visitors intuitively from visual immersion to action. A streamlined navigation reduces clutter, while clear call-to-actions and a prominent booking form make it easy for potential guests to check availability and book directly. Every element of the layout — from typography and colour palette to spacing and motion — was refined to express the qualities of the property itself: light-filled, spacious, and considered in every detail.

The result is a site that not only performs as an effective marketing and booking tool but also reflects the experience of staying at the property. The project demonstrates The Letter Q’s capability to translate place-based storytelling into digital environments, combining graphic design expertise with UX/UI strategy and Webflow development. For clients seeking web design that is both visually engaging and technically robust, Private Luxury in Paihia is an example of how The Letter Q can deliver elegant, purpose-driven online experiences from concept through to launch.